Objective: The main objective of this UX project is to enhance the corporate mobility experience offered by RideCentric, a leading transportation services company based in the USA. By focusing on their corporate transportation solutions, executive car services, event transportation, and rideshare management, the project aims to optimize the user experience for businesses and event organizers, providing convenient, reliable, and professional transportation solutions.
Key Focus Areas:
Corporate Transportation Solutions: The project will delve into the existing corporate transportation offerings of RideCentric, analyzing user feedback and pain points to identify areas for improvement. The goal is to create a seamless and efficient experience for corporate clients, including airport transfers, shuttle services, and chauffeured car options.
Executive Car Services: Understanding the unique needs of corporate executives and professionals is crucial. This aspect of the project will focus on luxury sedan services, black car services, and on-demand transportation to provide executives with reliable and comfortable transportation solutions.
Event Transportation Logistics: For events such as conferences, meetings, trade shows, and special occasions, transportation logistics play a vital role. This project will concentrate on optimizing transportation coordination, on-site logistics, and overall attendee experience during events.
Rideshare Management Services: RideCentric's rideshare management services for companies and organizations require special attention. The UX project will aim to streamline and improve the coordination and efficiency of rideshare programs while maintaining cost-effectiveness.
Methodology: The project will follow a user-centered design approach. This involves gathering user feedback through surveys and interviews with existing corporate clients, executives, event organizers, and rideshare program administrators. By conducting usability testing and analyzing user behavior, pain points, and preferences, the project team will identify areas for improvement.
Implementation: Based on the findings, the UX team will propose design and functionality enhancements to RideCentric's website or mobile application. This may include improving the booking process, adding new features to cater to executive clients, optimizing event transportation logistics, and streamlining rideshare management functionalities.
Deliverables:
User Research Findings: A comprehensive report detailing user feedback, pain points, and preferences for corporate transportation and event logistics services.
Design and Functional Enhancements: Wireframes and prototypes showcasing proposed improvements to RideCentric's services, taking into account user feedback and best UX practices.
Implementation Recommendations: A detailed plan outlining the prioritized changes and suggestions for the development team to implement the UX improvements effectively.
